In order to consistently delight our coffee consumers, we must approach our decisions with the full coffee experience in mind. To make this process as easy as possible we at Kenco focus on 5 Steps to a Great Coffee...
Having a coffee is often part of a routine or habit, however the decision will be influenced by our mood, what we’re doing, the time of day and where we are. It is therefore important to shout about the availability of great coffee in order to appeal to relevant consumer groups
Consumers often leave choosing their drink type until the last minute. A range of coffees must be available to meet consumer needs throughout the day, with clear explanation of the differences between drink types, sizes and prices.
Consumers look for clear instructions on how to order their drink and the part they play in the process. Links to supplementary item scan generate impulse choices if consumers are relaxed.
No matter how good the experience has been so far, success depends on receiving a great coffee. All equipment and processes must be fit for the purpose and checked regularly. Staff must understand required standards and know a bad coffee from a great coffee.
Even after receiving their drink, there remain many factors which affect a consumer’s enjoyment of their coffee experience. eg environment and atmosphere, along with staff and service style have an impact on consumer perceptions right up until they leave. Tastes are highly individual; therefore tailoring of drinks is welcomed by consumers, as are opportunities to offer feedback.
A country of coffee lovers or a nation of tea drinkers? We've got it covered.
We have the ideal machine for you - all supplied and installed to suit your needs.
Find the perfect solution for your business.